If there is a meaning of “There Is Nothing Eternal in the World”, then when we learn about SEO and how it works, the term may also apply
Because, as an aging internet marketer said, Neil Patel,
“One essential lesson that we’ve discovered is that SEO is never ever continuous. It’s constantly developing and today’s “best practices” can end up being dated tomorrow. “
Or more or less meaningful, 1 of the most important things we can pursue while exploring the world of SEO is that there is nothing that is continuous or stable. There will always be changes and changes. This is because why sometimes the steps or SEO tips that are currently seen as the best can only expire in the future.
You do not believe? Believe me, because this problem has been agreed upon by some of the world’s internet marketers and search engine developers like Google itself.
And, for the “menu” in this opportunity article, we will review in more detail about one of Google’s algorithms, Google Panda which has a huge impact because it is seen as one of the major algorithms since Google applied the scheme.
Is it interesting the Google Panda algorithm?
Like the nature of an animated hero, KungFu Panda, Google Panda in fact has a deadly attack that is ready to kick sites or websites that don’t “submit” to it.
Want to know more about Google Panda? Here’s the full explanation.
Early Appearance of “The Panda”
For some internet marketers who have been working for the IM world for a long time, especially those related to SEO, of course Google already knows the meaning of Panda. Google Panda is one of the important algorithms that Google has right now.
This algorithm can be called one of the most important ones to support the accuracy of search results through Google’s search engine. Google Panda has revolutionized how to view internet marketers in SEO, and give a warning to anyone who ignores Google’s provisions just to seek profit.
Back at the beginning of the creation of the Google Panda algorithm, it entered in the beginning of 2011 its place in February. At that time, Google officially informed the birth of this algorithm.The goal to be achieved is to be a filter of the quality of content that is on the search engine, and try to “kick” some low quality content or that does not apply SEO efforts.
“FUN FACT: IT’S NOTHING THAT KNOWS THAT ACTUALLY THE GOOGLE PANDA NAME IS NOT INSPIRED FROM ANIMAL PANDA, BUT TAKEN FROM THE NAME OF ONE OF THE GOOGLE SENIOR EMPLOYEES, BISWANATH PANDA!”
Again, reviewing the risks of starting the Google Panda algorithm, at that time many site owners or websites felt that there was a decrease in organic traffic on their sites.
It is true, first, most of the most important sites in English sites on American locations have the effect of decreasing organic traffic. But that is the first step in the real impact of Google Panda.
As stated earlier, Google Panda has revolutionized how some online marketing players, related to the way they create content, create keyword tactics or ensure marketing goals. Because not just the quality of the content seen, even this one algorithm is also a pioneer of measuring the quality of links or links that exist on a site.
Before the time of the emergence of Google Panda, at that time quite a lot of low quality content still could occupy a place based on Google search results. But the longer, it can begin to be reduced.
Google Panda Up-Time From Time to Time
Since it was first introduced in 2011, until now Google Panda has been getting up-to-date several times whether it has major or minor properties.
At least listed from 26 updates, with an important 4-date distribution. That number may not be right because, as found, Google does not always open information related to the algorithm they applied. However, below are some major updates that have been launched.
Panda 1.0 update
In February 2011 was the birth of the first version of Google Panda. The direction of that is to eradicate some sites that have the lowest content quality, most importantly leading to specific keyword goals. At first, this algorithm only directed sites that came from American locations, and influenced around 12% of search results.
These “victims” of the Panda versus 1 malignancy include several sites that employ many writers but do not provide quality content or superficial content or just aim for keywords to be able to appear in Google’s top 10.
However, not all sites that have many authors experience a decline. It is proof of sites like MOZ that have many writers but businesses get high traffic, with the fact that most of the content they upload has good quality.
What is quality content like?
That is, the content is written based on a deep assessment, and can invite the attention of the reader until they do sharing on several social media or other online bases. In fact, some sites have reportedly received more traffic as a result of the release of Google Panda 1.0.
Up-date on Panda 2.0
Not long ago, in April 2011 Google re-issued a major update to the Panda algorithm. This opportunity as a destination is no longer a site that comes from America alone but joins sites that target international keywords in English.
This update, affects around 2% of the results of Google’s American search, and has a fairly large impact on the Google English version and Google Australia. Not only that, there are also countries in the non-English language that have been affected by the effects, namely the Google French version and Google China.
Google said at the time, the direction to be achieved was how to provide the highest quality search results and high links for some searchers.
Panda 2.1 update
As has been said before, Google Panda is one of the up-to-date that is highly reliable by Google to further improve the quality of search results. Therefore, this algorithm also gets updated with a short amount of time.
Because in May to July 2011, Google sequentially launched the Panda 2.1, 2.2 and 2.3 updates. However, in general, the impact is still the same, the more sites and the lower quality of content become victims. While on the other hand, many sites are trying to provide quality content, getting an additional increase in organic traffic.
To date 2.3, even though it is in the form of a minor but still has enough impact it is the most important means for issues of engagement or attachment to the site and the end. So, simply for a site that is successful in making visitors feel at home for too long, or a relationship through comments or sharing takes place, it will be seen as having better quality compared to sites that are “quiet”.
Up-date on Panda 2.4
This update was introduced in August 2011. In one analysis report from an internet marketer Michael Whittaker, it was suggested that the important purpose of the update was related to the conversion rate and site engagement.
So in general, this update is still related to the initial date of the plus plus adding the conversion rate.
Panda 3.0 update
Appearing in October 2011, the up-date is actually good news for several large sites. Because from the analysis report show if, some authority sites such as FoxNews and Android.com opinion the addition of the amount of traffic is quite large and can occupy a place based on Google search results.
Panda 3.1 Up-date
Still in 2011, the next update, Panda 3.1, came with several updates. Explained if, this up-date affects only about 1% of the results of the search at that time. However, even if it is only 1%, the number still has the most significant, most significant impact on sites that have a concentration of increasing content quality.
Being info, actually most of the updates provided through Google Panda are also adjusted to what the advertising media wants.
Yup, whether you realize it or not, advertising is an aspect that affects how online service bases are driven. To be able to attract advertisers, Google prioritizes information that is not only useful but is related to some searches so that later it will be easier for conversions to take place (easy language, search for ad clicks).
Panda 4.0 Up-date
The latest up-date series of the major Panda is 4.0, which began in May 2014. Matt Cutts said directly, if this update is the most recent generation of Google Panda that has a different arrangement of algorithms.
It is said that the news, this update in 2014 can be proven moncer gave birth to very many popular sites, and on the other hand submerged many other sites that were considered to be of poor quality.
At that time, one of the big sites that actually had a bad impact was eBay. This online trading site, initially found to occupy a high place for some possible keywords. However, after updating Panda 4.0, eBay experienced a significant decline.
Allegedly, the trigger for the decline was that Panda 4.0 was aiming for large sites that had overtaken the top 10 Google search results. And at that time, eBay was seen as not providing good quality content (although on the other hand it must be understood if eBay is not an information site but a buying and selling site).
The key to success in being able to pass Panda 4.0 up-date is not only to provide content that is “long” and contains, you also provide several other points such as the use of topics that are mobile friendly.
As well as the latest, from the update Google Panda is Panda 4.2 which was launched in July 2015.
In the future, of course, this algorithm always gets additional updates to improve the existing scheme.
In the article after that, we will review some points that influence why one site can be attacked by Google panda effects and how to get away from the Panda’s “kick”.