Internal Functions of Links in Blogs / Websites, There are lots of discussions on internet marketers, webmasters, and SEO actors, who review link building. I also often find discussions about tips on building up the latest backlinks with the most “proven” technique that can increase a site’s one-page ranking in the Google search engine. I see, there is a main thing that was forgotten in the discussion, they forget the internal links tricks that exist on a site / site (blog).

Internal linking is one link from one site page to another page in the same site, where the contents are still related. This is one of the steps to help Google crawlers explore our website pages. Apart from that, internal links also allow some of our site visitors to get other info that is still related. Surely this can make visitors stay longer on our website. In essence, internal linking in the site / site (blog) is one of the main sides in increasing onsite SEO (Search Engine Optimization).

What are the uses of Internal Linking?

For me personally, the main purpose of internal linking is to make it easier for search engines to explore, index entire pages, and see my overall site structure (blog). A neat arrangement of sites can make all pages of your site indexed well in Search Engines, and this means that your website pages will be easily matched with user searches on Search Engines, for example Google.

1. Increase usage and user experience on your website

Indeed, there are many sites (blogs) that review the importance of internal linking for SEO, but actually it’s not just that. As explained above, internal links can make it easier for visitors to navigate your site and open other content pages on your site.

Think of someone who found one of your article links in Google search results. After they read it and get the info they need, chances are they will close your site or squeeze the back button. Not the same thing if they find anchor text links in your article about other info that might be interesting for visitors. This link will direct the reader to other related posts. If they like your writing, it’s possible that he will become your subscriber (blog) and will be back next time.

Internal links can make visitors linger on your site (blog) and open other pages on the site (blog). Making visitors comfortable on your site (blog) can reduce your site’s bounce rate, and this is important because Google considers the bounce rate as a metric to determine whether your site (blog) has quality content or not. If visitors leave your site (blog) very quickly, Google can assume that the site (blog) does not provide benefits for its readers, and this can cause a decrease in the ranking of your site (blog) on ​​Google search engine.

2. Increase your website’s (Search Engine Optimization) SEO

By creating internal links, you have helped search engine spiders to explore your website easily and quickly. Posting lots of content with internal links is definitely getting better than letting the post page have no links to your other post pages.

Making internal links to other pages with relevant keywords is a very efficient step to increase the SEO value of your writing. Certainly this kind of thing is so easy to do. For example, your business (blog) is operating in the laundry service sector, you can create an internal link using the phrase “Cheap Laundry Services” from the article that reviews clean clothes to your other writing that offers laundry services at low prices . This can help the Search Engine to understand the content of your site in its entirety.

3. Increase the visibility of content on your site

Along with increasing time, the content on your site / blog (blog) will certainly increase from day to day. Some content might just go down and it will be harder to find visitors to your site because of a lot of new content.

If you have a page of content that you want to show visitors to your site (blog), in fact that page is not as popular as other pages, so you can provide a link to that page in another content page that is often read by site visitors your blog.

You can show some of your old content through how to put the internal link to the page in the writing that is popular and often visited by your site’s readers. The more pages your site (blog) is opened by visitors and opened by search engines, so the visibility of your site (blog) will be better. Surely this will give better results on your site and business.

Look at a number of things below when making internal linking:

1.Create internal linking to related pages.
2. Make internal linking as appropriate, don’t overdo it.
3. Use anchor text that varies and matches the intended page.
4. Do internal linking regularly.