One way to generate more SEO revenue for businesses is to employ Rank and Rent. Perhaps you’ve heard of this digital marketing strategy, considering it’s not new, but it’s not as well-known as other SEO tactics for boosting cash flow.
Rank and Rent SEO is simple really. You build a website and then you make it SEO friendly — climbing the search engine results pages for local search terms — and then you rent the website to local businesses looking to collect more leads.
If you’re already a local SEO expert, this is a great way to use your skills to generate another revenue stream for your business. Diggity Marketing offers more in-depth details here about Rank and Rent SEO and how it could benefit your business.
Imagine if you’re a Denver plumber needing more online leads to grow your business but you don’t have the money to fully invest in your own website and digital marketing strategy. Well, a great way to get started without having to spend thousands of dollars upfront would be to rent a website that’s already ranking and can instantly generate leads for you.
As we all know, SEO is more of a long-term marketing strategy. So, a new website for a Denver plumber would need time to rank for important local search terms. But what if a website was already ranking for all the local search terms you need to drive more leads and all you had to do was pay a little rent to occupy the space and benefit with more phone calls?
It’s what every business owner dreams of … an instant lead generator that doesn’t require a lot of heavy-lifting or deep pockets. That’s why Rank and Rent SEO could become a more popular choice for business owners.
More SEO News You Can Use
New Report Details Rise of Voice Assistants: We told you previously how important it is today to optimize your website for voice search. A new report by eMarketer.com backs up the growing trend with such voice assistants as Amazon’s Alexa, Apple’s Siri, and Google Assistant. Voice-control technology is here to stay, and you better make sure you’re optimizing your website for it. According to eMarketer, it estimates that 111.8 million people in the U.S. will use a voice assistant at least monthly this year (a 9.5% year-over-year increase). That represents 39.4% of U.S. internet users and 33.8% of the overall population. By 2021, eMarketer expects the number of U.S. voice assistant users to reach 122.7 million.
New Search Engine: ByteDance, the company behind the fast-rising social media video app TikTok, launched its own search engine last week called Toutiao Search. This search engine is geared toward people in China, so it’s not likely to become a serious threat to Google’s empire.
No-Click Google Searches: Here’s some interesting data from Rand Fishkin, founder of SparkToro. His data study released last week found that in June — for the first time ever — the majority of Google searches (50.33%) ended without a click on an organic or paid search result.
New Update From Google My Business: Businesses can now view Google My Business reviews for multiple listings at one time in one place. It’s for all location groups with 500 or fewer locations.
Google Search Console Update: Google Search Console has added three additional types of structured data to its rich results report. Search Console is now reporting on product markup, site link search box markup, and unparsable types to help owners of e-commerce sites.
An Interesting SEO Case Study: Here’s an SEO case study from Search Engine Land about HomeToGo that’s worth your time and analyses. HomeToGo used its in-house SEO team to greatly improve its organic search visibility and surpass Airbnb. HomeToGo calls itself the “world’s largest vacation rental search engine” with more than 17 million listings.
Amazon Can Teach Us All A Lesson: We all would like to know how to improve our Amazon SEO. One great way to find out what works on Amazon for its listing optimization is to, well, follow Amazon’s lead for its own products. Amazon sells its own products on its marketplaces. That provides a window into how Amazon displays its products and the tactics it deploys to optimize product listings. Here’s an in-depth analysis of how Amazon optimizes its own products on Amazon.com.
Editor’s Note: “SEO News You Can Use” is a weekly blog post posted every Monday morning rounding up all the top SEO news from around the world. Our goal is to make SEOblog.com a one-stop-shop for everyone looking for SEO news, education, and for hiring an SEO expert with our comprehensive SEO agency directory.