What is Amazon Marketing?
Amazon Marketing Services (AMS) is a collective term for a variety of Amazon services for sellers, including, Amazon SEO, Sponsored Products, Title Search Ads (now known as Amazon Advertising Brands), and Amazon Display Ads. Amazon Marketing is a series of activities to promote and sell products on Amazon, including:
- Amazon SEO: Optimizing Product Pages to Improve Your Visibility in Amazon Organic Search Results.
- Amazon Ads: Use Amazon’s native ad formats to promote brands and products.
- External Marketing: Use advertising channels other than Amazon.
Amazon SEO works on the listing platform (Amazon). Ads are usually paid for on Amazon and advertisement directly on Amazon or other websites and platforms (inside or outside Amazon). External marketing takes place outside of Amazon and may or may not be paid.
Why is Amazon Marketing Important?
According to one survey Amazon has more than 300 million active customers worldwide (these are active accounts worldwide). Such a large number of active customers is an attraction for the product suppliers. So a large number of sellers are ready to sell their products on Amazon – which obviously mean great completion. Proper marketing and advertising on Amazon can help the Amazon sellers reach their target audience at every stage of the buyer journey and thus beat their competitors.
What is an Amazon Agency?
Working with an Amazon agency is like hiring a digital marketing company where you have complete control over product listings, logistics, storefront and your brand’s presence on Amazon. Working with an agency means having a dedicated team of experts to help you make decisions and guide you throughout your Amazon business. This team can be much more cost-effective than hiring your own team for permanent job, or temporary assistance.
For inexperienced sellers, Amazon Agency can assist with product listings and warehousing, optimization and execution, developing an effective Amazon advertising strategy, and much more to meet all of your needs. Growing your business on Amazon presents challenges and obstacles that hinder your intellect and creativity in solving problems. A good Amazon company like “SSL” can provide you with the most professional marketing service to beat your competitors.
What Do Amazon Marketing Agencies Do?
Amazon Marketing Agency is a company that helps brands promote and sell their products exclusively on Amazon’s online retail platform. They are equipped to help e-brands grow. Their services include:
- Optimizing Amazon Account
- Creating and Optimizing Amazon Storefront
- Search Engine Advertising
- Affiliate Management
Consultation - Display Advertising
- Amazon SEO
- Social Media Advertising
- Analyze The Data
- Processing Of Product Data
For inexperienced sellers, an Amazon agency can take on the task of providing product and store listings, creating, optimizing, and executing an effective Amazon advertising strategy, and more, so they can meet all of your online business needs.