We’re excited to introduce our “Featured SEO Expert” interview series! We’ll be talking to SEO agency owners and experts to get some behind-the-scenes insight into their business, thoughts on the SEO industry, future predictions, and more.
About On The Maps: Founded in 2009 in Las Vegas by marketing pioneer Karina Singer, On The Maps is a full-service digital marketing firm that offers everything from domains and hosting, website design and development to SEO, AdWords, social media ads, graphic design, content marketing, email marketing, training and so much more. The Maps believes in providing a one-stop-shop for all its clients’ marketing needs.
What would you say is unique and/or challenging about the Las Vegas SEO industry?
“I think the SEO industry in general has become more challenging because it’s becoming cooler to become an ‘SEO agency.’ I’ve heard countless stories from clients who have been burned by multiple, self-proclaimed ‘SEO gurus,’ which just makes it harder on the legit SEO agencies that do know what they are doing and care about seeing their clients achieve success.”
How does your agency stand out in a crowded market like Las Vegas?
“Our agency stands out in several ways. First, we have the experience, education, skill level and genuine passion it takes to get our clients to the top. Secondly, we go out of our way to ensure our clients are happy with our services and that they become successful because of our efforts. After 10 years in business, we haven’t had a single negative review. Not one! I am super proud of that. Lastly, we are not just an SEO agency. We are a full-service marketing agency. Clients who work with us don’t have to have a bunch of different companies running their marketing campaigns.
“I’ve seen businesses that use one company to do their social media, one to build their website, another to do their SEO and another to do their AdWords. That’s just crazy! We do it all and that makes us more efficient because we have all our teams working together to keep branding and messaging consistent and share both our wins and our losses, strengthening our campaigns and fully optimizing in months not years. And with so many resources and brilliant minds all working together for our clients’ best interest, they get an entire marketing team at their disposal for a fraction of the cost that hiring an in-house marketing team would be.”
Can you share a success story from a local SEO campaign centered around the Las Vegas area? Include any stats and highlights if possible!
“Yes, lots of them! One of my favorite stories though is about Superb Maids. When I first started working with the owner Elena, she was answering the phones and personally booking every single appointment, looking up house sizes to quote fair prices and even going out to clean a few houses from time to time. She was trapped in Yelp prison because she couldn’t seem to get ranked on Google, so all her business was coming from Yelp. She was paying them like $800 a month or something crazy like that, but she was so scared to stop paying them because she thought that would be the end of her business. She had tried SEO with a few other companies before, she had tried AdWords with several companies before, but none had brought her any results and had ended up becoming a money drain. She was already ranking on Page 3 and she had a ton of content and positive reviews, so I knew it would be a piece of cake to get her to page one.
“We started working with Elena almost two years ago. We got her to Page 1 on Google and Bing for all her keywords within three months. She completely quit paying Yelp after six months. Today, her total revenue is more than $100,000 per month from her house cleaning company. She has since started a new company called MatchaGo, which is a ceremonial grade Matcha, all-natural energy tea shot that sells like crazy and is super healthy for you. She helps support the Sunrise Foundation, a non-profit organization run by a doctor named Dina, who goes to Africa and gives pregnant women who have been infected by HIV/AIDS free prenatal care and delivers their babies in a healthy and safe environment all for free. These women inspire me daily, and I like to think that we played a small part in that.”
What do you think is the most important quality that makes an agency truly great?
“The team. It’s all about the people you surround yourself with. On The Maps would be nothing without our team (and the clients who become our team). We are a family!”
Any predictions for the future of SEO?
“SEO is going to change as more products and services come to the customer when they need it instead of the customer having to go search for it. You see this changing already as voice search comes to the forefront and AI now doing a lot of the searching. When the internet of things becomes fully developed, which is happening quickly, I think that SEO will become about writing more code (Code that will talk to other computers, AI, Assistants, etc., so that they will choose your business when it comes time to fulfill orders for their humans). The game will be next-level by 2025, no doubt.”
What is your reaction when you hear that “SEO is dying”?
“I think that people don’t really know what SEO means, what it is, how it works, etc. SEO is all about relevance and being relevant can never die!”
What do you think is the most important contributor of keeping clients happy?
“Listening carefully to their goals, their challenges and their hopes and dreams, really getting to understand where they want to be next year, five years from now, and then strategically crafting a plan to get them there based on honest and realistic expectations that are set from Day 1. I believe in integrity, transparency and working together as a team to make it happen.”
Interested in being considered as an SEO blog “Featured SEO Expert”? Reach out to our team at We’d love to hear from you and give you a high-traffic platform to share your SEO agency’s story and insights.